FOAMIE

FRESH START, CLEAN SLATE: How FOAMIE Reclaimed Its Sustainable Spot Online It wasn’t just about boosting engagement. It was about restoring relevance with purpose. After a quiet spell on Instagram, the brand needed a reset. Our goal? Reactivate their social presence in a way that aligned with their mission: making sustainable self-care the new standard. REAL CONTENT, CONSCIOUS IMPACT To reintroduce FOAMIE to its audience, we partnered with a diverse mix of UGC creators, especially in the travel and lifestyle space, to develop content that felt both aspirational and authentic. These creators brought FOAMIE’s story to life: from solid, waste-free products to their new concentrates with innovative balm consistency.