TENWAYS

RIDE THE HYPE: How TENWAYS Cycled Into Gen Z’s Feed We move at the speed of culture and TENWAYS was ready to ride. Together, we took urban mobility to the next level on TikTok and Instagram. With 10 videos each month, we didn't just show e-bikes, we brought the lifestyle to life. Think trend-driven content, city tours, and bold storytelling around TENWAYS’ unique bikes. BRAND-DRIVEN, YET PLATFORM-SAVVY There was a clear vision: spotlight the bikes’ unique features and make e-mobility feel accessible, smart, and stylish. By weaving TikTok trends subtly into scripts, showcasing city tours as a lifestyle experience, and visually highlighting each bike’s USPs, we found the balance between what the algorithm wants and what the brand needs.