INSTAX MINI 13

KEEP IT, DON'T SCROLL IT: How the instax mini 13 Launched on TikTok For the launch of the instax mini 13 we built a three-layer creator campaign around one simple idea: real moments deserve more than a camera roll. Date nights, festivals, birthdays, holidays and diploma days, captured by creators and printed on the spot. THREE LAYERS, ONE STORY Layer one brought reach and impact with three larger creators. Layer two added engagement and social proof through fifteen creators with highly engaged, mostly Dutch Gen Z audiences, boosted with spark ads. Layer three delivered a library of UGC videos and photos for instax' own channels. Every creator pitched their own concept, so the content felt personal and native instead of scripted.