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About MAJA Agenzy

More thana middleman

We help brands and creators grow, as a sparring partner instead of a middleman.

MAJA Agenzy is a Gen Z-led creator agency from Amsterdam, founded in 2023 by Jasper Smeets and Manon Klabou. Together we manage a roster of Dutch creators and build influencer and UGC campaigns across TikTok, Instagram and YouTube. Not by pushing deals through, but by thinking along on every idea.

3 things you didn't know about MAJA

#1

One of our founders started on the other side of the camera

Back in 2014, Jasper was a YouTuber himself, managed by an agency. He learned the creator business from the inside. That's why we know what creators need, and what brands actually get out of it.

Back in 2014, Jasper was a YouTuber himself, managed by an agency. He learned the creator business from the inside. That's why we know what creators need, and what brands actually get out of it.


#2

MAJA was born out of frustration

Working as an influencer marketeer, Jasper saw that management often felt like a middleman just passing deals along. Together with Manon he set out to build the opposite: an agency that is a sparring partner for creators and brands, and thinks along on every creative idea.

Working as an influencer marketeer, Jasper saw that management often felt like a middleman just passing deals along. We wanted to be the opposite: a sparring partner who thinks along on every creative idea.


#3

We build on real creator-life moments

No scripted product shots. We work with creators who naturally use a product in their daily content, and build the campaign around moments that already matter to them: a birthday, a holiday, a date night, a diploma day. That's where their audience is most engaged. For the instax mini 13 launch, this approach reached 4.5x the engagement target.

No scripted product shots. We work with creators who naturally use a product in their daily content, and build the campaign around moments that already matter to them: a birthday, a holiday, a date night, a diploma day. That's where their audience is most engaged. For the instax mini 13 launch, this approach reached 4.5x the engagement target.


Ready to collab?

Ready to collab?

Let's work together

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LET'S WORK TOGETHER

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info@maja-agenzy.com

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LET'S WORK TOGETHER

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LET'S WORK TOGETHER

Do you prefer email?

info@maja-agenzy.com

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Main links

Get in touch

+31 6 27 18 30 50
info@maja-agenzy.com


MAJA Agenzy

Keizersgracht 206, 1016DX Amsterdam, The Netherlands

MAJA Agenzy is een influencer marketing bureau uit Nederland dat merken helpt met creatieve campagnes op TikTok, Instagram, Snapchat en YouTube.

© 2025 MAJA Agenzy. All rights reserved

Main links

Get in touch

+31 6 27 18 30 50
info@maja-agenzy.com


MAJA Agenzy

Keizersgracht 206, 1016DX Amsterdam, The Netherlands

MAJA Agenzy is een influencer marketing bureau uit Nederland dat merken helpt met creatieve campagnes op TikTok, Instagram, Snapchat en YouTube.

© 2025 MAJA Agenzy. All rights reserved

Main links

Get in touch

+31 6 27 18 30 50
info@maja-agenzy.com

MAJA Agenzy

Keizersgracht 206, 1016DX Amsterdam, The Netherlands

MAJA Agenzy is een influencer marketing bureau uit Nederland dat merken helpt met creatieve campagnes op TikTok, Instagram, Snapchat en YouTube.

© 2025 MAJA Agenzy. All rights reserved